The Challenge

Summit Center had a logo, but needed a brand and website for the new development. Because the project won’t be completed until 2024, they wanted to have 3 phases for the site: Inform, Leasing, Full Launch.

Our Solution

We worked with Summit Center to develop a plan and mockups for each website phase to achieve their goals. First, we worked together to create a brand that would represent the park’s mission of being a welcoming and fun green space for all ages. Using the existing logo and current site plans as a guide, Falkon presented multiple moodboards with various themes and color schemes for the Summit Center team to choose from. The winner was a natural palette that used organic shapes pulled from the aerial site map as a background pattern. We also used a fun handwritten script typeface to give an organic feel to the text.

Then we got to work on mockups showcasing the new brand and tons of beautiful renderings to get people excited!

For the admin portal, we focused on keeping it simple and extremely user friendly by incorporating minimal navigation to allow them access to anywhere within 2 clicks. From within the portal, they can manage lease requests, space descriptions and photos, lease agreements, users, and view any messages sent to them from the site.