Design &
Strategy
We blend creativity, strategic thinking, and a user-centric approach to craft software solutions that are aligned with your business goals. Our UX/UI designs are intuitive, visually appealing, and drive success and satisfaction for our clients and their users.
Cultivate
Strategic Design.
This is where we aim to understand… everything. From your current processes and pain points, to your biggest needs, and product differentiators to branding and design, this is where we figure out exactly what we need to build to achieve your goals, how to build it, and what it should look like.
Ideate
UX Design.
This is where we will employ strategic thinking to align the product flow and design with your business and user goals established during strategic discovery. Our research and existing product understanding informs the UX strategy, ensuring the product’s structure and navigation are intuitive and that we achieve a balance between functionality and an enjoyable user experience.
Decorate
UI Design.
We’ll take the user flows designed during the UX process and add your branding elements to enhance the visual UI design. We’ll ensure all elements have been arranged in a balanced, aesthetically pleasing fashion with accessible colors, contrast, and appropriate text sizes for every device, ensuring consistency across all varieties of screens and platforms.
Formulate
Usability Testing.
We’ll work with you to develop and conduct tests with real users to gather feedback on the design’s effectiveness and usability. This is a highly iterative process throughout all of Discovery, where we continually improve the design based on user feedback and test results, and then perform a new test to confirm the new design is an improvement.
Generate
Branding.
Your brand is an extension of you and your business. Our design team will get to know you, your preferences, desires, and work to put together to create a brand that may include the following:
- Logos (wordmark and icon)
- Brand Archetype
- Fonts
- Colors
- Icons
- Patterns
- Photography Style
- Tone of voice/Writing style
Create
Graphic Design.
We can also help with any graphic design needs, such as marketing flyers, social media posts, or other materials to enhance communication around your product or brand. Our designers specialize in transforming complex information into clear, engaging content that enhances your professional image and provides a competitive edge for your company.
Animate
Motion Graphics.
Motion graphics are a great way to capture the attention of your audience and keeping viewers interested longer than static images or text. They improve storytelling by effectively conveying complex information in an easily digestible and visually appealing format, leading to increased retention and higher conversion rates. Their versatility allows use across various platforms like websites, social media, and advertisements, making them a cost-effective way to produce impactful visual content.